An Introduction to Share Magic™

Hello! meet ShareMagic™!

ShareMagic™ is the brand name of a suite of products aimed at investors and traders in shares, index funds (ETFs), unit trusts and equity derivatives.

The product range offers everything from instant-access online services to installed applications allowing in-depth analysis and shared databases.

The hallmark of all ShareMagic™ products is quality. Key features of ShareMagic™ are:

• Ease of use
• Unparalleled integration of technical and fundamental information
• Slick, object-oriented user interfaces
• Comprehensive world-class data

ShareMagic™ is a product of ProfileData, one of South Africa's largest suppliers of financial markets information to the local industry.

If you are new to the world of ShareMagic™, here are some ideas on how to get to know the ShareMagic™ family and our product philosophy:

• Why ShareMagic™? provides some insight into the world of analysis software, the importance of your data source, and advice on choosing the package that best meets your needs.
• The Software section provides an overview of the product range and links to more information on each package option.
• The product Rate Card provides a list of comparative features.
• The Frequently Asked Questions page (FAQs) has reading recommendations, links to online study material, and much more.

If you are new to the stock market and the principles of investing, you may find these articles of interest:

• The Myth of the Unbeatable Index explains how and why you can beat the market index without having to be a stock market expert.
• Shares vs Property provides an interesting comparison of potential returns and levels of risk in residential property and the stock market.